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Ruang Kopi
Bringing the Essence of Indonesian Coffee to Life Through Digital Design
Industry
Coffee Roastery
Timeline
2024
Platform
Website
Scope
UX Research, UX Design, UI Design
About
Ruang Kopi is a specialty coffee brand dedicated to showcasing the rich diversity of Indonesian coffee through expertly sourced and freshly roasted beans.
More than just a coffee retailer, Ruang Kopi is committed to fostering a deep appreciation for Indonesian coffee culture, connecting enthusiasts with high-quality brews while supporting local farmers and communities. Whether you’re a seasoned coffee lover or just beginning your journey, Ruang Kopi offers an authentic and enriching experience in every cup.
Background
Indonesia has long been known for its rich and diverse coffee heritage, yet many of its finest beans remain undiscovered by a global audience.
Ruang Kopi was founded to bridge this gap, bringing high-quality, locally sourced coffee to enthusiasts while preserving the authenticity of Indonesian coffee culture. By working closely with farmers from various regions, Ruang Kopi ensures that every bean is ethically sourced and expertly roasted to highlight its unique flavor profile.
Challenge
One of the biggest challenges in the specialty coffee industry is educating consumers about the distinct qualities of Indonesian coffee while making high-quality beans more accessible.
Many coffee drinkers are unfamiliar with the diverse flavor profiles that different regions offer, and without a strong digital presence, showcasing this uniqueness can be difficult. Additionally, bridging the gap between traditional coffee farming and modern e-commerce requires seamless storytelling, transparent sourcing, and an engaging online experience. Ruang Kopi addresses these challenges by creating an intuitive platform that not only simplifies purchasing but also immerses customers in the rich culture and craftsmanship behind every cup.
Strategy
Elevating the Online Shopping Experience
A seamless and user-friendly website design allows customers to explore, learn about, and purchase specialty coffee effortlessly. High-quality visuals, detailed tasting notes, and a smooth checkout process ensure an enjoyable shopping experience.
Storytelling Regional Coffee Origins
Ruang Kopi highlights the origins of each coffee bean, sharing stories about farmers, processing methods, and unique regional flavors. By integrating engaging content and visuals, the platform deepens customer appreciation for Indonesia’s coffee heritage.
Multi-Sensory Experience
Coffee is more than just taste—it’s an experience. Ruang Kopi enhances the coffee ritual by embedding curated Spotify playlists, allowing users to enjoy a cozy café ambiance while browsing or brewing.
Community Engagement and Education
Beyond selling coffee, Ruang Kopi fosters a passionate coffee community by offering brewing guides, virtual workshops, and expert insights. By educating users, the platform enhances appreciation for specialty coffee and sustainable sourcing.
Subscription-Based Coffee Experience
To provide a curated and consistent coffee experience, Ruang Kopi introduces a subscription model for fresh coffee deliveries. Subscribers enjoy exclusive access to limited-edition beans, discounts, and early product releases.
